For salons that miss too many calls.

Meet Gordon. He answers your phone, takes the booking, and never lets a client go to voicemail.

For Square Appointments Users
Gordon, the AI phone receptionist for Booked By Gordon, mid-call on a red telephone.

So, what can Gordon do that your old answering machine couldn't?

1. He answers. Every call. Day or night. No voicemail, no "leave a message," no missed opportunity waiting for you on your to-do list Monday morning.

2. He books. Gordon checks your live Square Appointments diary, finds the gap, and books the appointment before the caller hangs up. Not a request. Not a note for later. Staff member. Time. Service. Done. (More platforms on the way.)

3. He looks after. Politely, warmly, and in a way that makes the caller feel like they've reached a salon that has its act together. Because they have.

Gordon holding up three fingers — he answers, he books, he looks after.

Yes, Gordon is AI. Here's why your clients won't mind.

Our name is on it. Booked By Gordon. Your callers know exactly who they've reached — a named, accountable service, not an anonymous AI. Our reputation is on the line every time the phone rings.

He's got a bit of class. Calm, polite, slightly old-fashioned, always wearing a suit. Gordon was designed to make your callers feel like they've reached a salon that takes itself seriously — even when no one's at the desk.

He knows when to step aside. If a call needs a human, he says so. Takes a message, hands it over, and doesn't try to wing it. Better to admit a limit than fake an answer.

He's better than a flashing red light. Every call gets logged — who rang, what they wanted, and what Gordon did about it. You see anything Gordon couldn't finish, and your client never has to call twice.

Gordon smiling, holding a plate of scones with jam and cream — a bit of class for the clients on the other end of the line.

Four quick steps. And Gordon's answering your phone and booking into your Square account.

1. Sign up to Booked By Gordon. Just a few details. No card needed.

2. Connect your Square account. Sign in to Square. Gordon reads your services, team, and hours.

3. Tell Gordon a few things. Your salon name, how he should greet callers, anything special. Nothing complicated.

4. Forward your phone. We'll show you how. Gordon answers the next call.

Gordon at a desk, hand resting on a red telephone — ready to answer your salon's calls.

Give Gordon a call. You'll soon know if he's right for your salon.

Gordon's almost ready to take calls. When he is, we'll let you in for a try — book a fictional appointment at our sample salon, ask him whatever you'd ask, and see how he holds up.

Leave your details and we'll email you the moment the line opens.

You're on the list. We'll email you the moment the line opens.

A few things you might be wondering 🤔

Do I have to switch from Square Appointments?

No — Gordon works with Square Appointments, not instead of it. You keep your diary, your services, your team setup, and your existing client list. Gordon just answers your phone and writes new bookings into the same diary you already use.

How does Gordon know what times are free?

The same way your Square online booking does. Gordon reads your live diary, your services, your team’s hours, and your existing bookings — and offers the same available times your online booking would. If a slot’s free in Square, Gordon can offer it. If it’s taken, he won’t.

What if I want to answer some calls myself?

Your phone rings first. Gordon only picks up if no one answers — after a few rings, or if the line’s busy. So if you’re free to grab it, you grab it. If you’re with a client or out of the salon, Gordon catches it. You stay in charge.

What if Gordon doesn’t understand a caller?

If a call needs a human, Gordon says so politely, takes a message, and passes it to you in your app — with the caller’s name, number, and what they were after. No fake answers, no guessing.

What does it cost?

Pricing’s coming soon. We’re keeping it as reasonable as possible — Gordon’s meant to pay for himself many times over.

Who’s behind Gordon?

Gordon is built by an Australian company with nearly 20 years of experience in salon software. We’ve spent two decades watching how salons actually work — the Saturday rush, the regulars who book in their own peculiar way, the colour appointments that always run long — and we’ve built Gordon to fit around that reality, not the other way around. We’re based in Australia, we answer the phone in Australian hours, and we’re not going anywhere.

Until we speak again…

Booked By Gordon — the answering machine that actually answers your salon’s phone. Chat soon.