For salons that miss too many calls.

Meet Gordon — your AI receptionist for Square Appointments. He answers your phone, takes the booking, and never lets a client go to voicemail.

Try Calling Gordon

Gordon, an AI phone receptionist for Square Appointments salons, mid-call on a red telephone.

An AI receptionist that books straight into Square Appointments

1. He answers. Every call. Day or night. No voicemail, no "leave a message," no missed opportunity waiting for you on your to-do list Monday morning.

2. He books. Gordon checks your live Square Appointments diary, finds the gap, and books the appointment before the caller hangs up. Not a request. Not a note for later. Staff member. Time. Service. Done. (More platforms on the way.)

3. He looks after. Politely, warmly, and in a way that makes the caller feel like they've reached a salon that has its act together. Because they have.

See everything Gordon handles on a call

Gordon holding up three fingers — he answers, he books, he looks after.

Yes, Gordon is AI. Here's why your clients won't mind.

Our name is on it. Booked By Gordon. Your callers know exactly who they've reached — a named, accountable service, not an anonymous AI. Our reputation is on the line every time the phone rings.

He's got a bit of class. Calm, polite, slightly old-fashioned, always wearing a suit. Gordon was designed to make your callers feel like they've reached a salon that takes itself seriously — even when no one's at the desk.

He knows when to step aside. If a call needs a human, he says so. Takes a message, hands it over, and doesn't try to wing it. Better to admit a limit than fake an answer.

He's better than a flashing red light. Every call gets logged — who rang, what they wanted, and what Gordon did about it. You see anything Gordon couldn't finish, and your client never has to call twice.

Gordon smiling, holding a plate of scones with jam and cream — a bit of class for the clients on the other end of the line.

Three quick steps. And Gordon's answering your phone and booking into your Square account.

1. Sign up to Booked By Gordon. A few details about you and your salon. That's it.

2. Connect your Square account. Sign in to Square. Gordon reads your services, team, and hours.

3. Forward your phone. We'll show you how. Gordon answers the next call.

Gordon at a desk, hand resting on a red telephone — ready to answer your salon's calls.

Give Gordon a call. You'll soon know if he's right for your salon.

Call our demo salon the way a client would — make a booking, move it, ask about your hours — and see how he holds up.

Leave your details and we'll text you his number right away.

Already convinced? Pick a plan to get started.

Gordon's number is on its way to your phone. Give him a call — he's expecting you.

A few things you might be wondering 🤔

Can Gordon book a Square appointment over the phone?

Yes — that’s the whole idea. Square Appointments handles online and text bookings beautifully, but it can’t answer the phone. Gordon does. When a client rings, he checks your live Square Appointments diary, finds a free slot, and books it then and there — staff member, time, service, done — before they hang up.

Do I have to switch from Square Appointments?

No — Gordon works with Square Appointments, not instead of it. You keep your diary, your services, your team setup, and your existing client list. Gordon just answers your phone and books, moves, and cancels appointments in the same diary you already use.

How does Gordon know what times are free?

The same way your Square online booking does. Gordon reads your live diary, your services, your team’s hours, and your existing bookings — and offers the same available times your online booking would. If a slot’s free in Square, Gordon can offer it. If it’s taken, he won’t.

What if I want to answer some calls myself?

Your phone rings first. Gordon only picks up if no one answers — after a few rings, or if the line’s busy. So if you’re free to grab it, you grab it. If you’re with a client or out of the salon, Gordon catches it. You stay in charge.

What if Gordon doesn’t understand a caller?

If a call needs a human, Gordon says so politely, takes a message, and passes it to you in your app — with the caller’s name, number, and what they were after. No fake answers, no guessing.

What does it cost?

Gordon Phone plans start at $69 a month, GST included — three simple tiers to match how busy your phone is, and no lock-in. He’s meant to pay for himself many times over. See the plans.

Who’s behind Gordon?

Gordon is built by an Australian company with nearly 20 years of experience in salon software. We’ve spent two decades watching how salons actually work — the Saturday rush, the regulars who book in their own peculiar way, the colour appointments that always run long — and we’ve built Gordon to fit around that reality, not the other way around. We’re based in Australia, we answer the phone in Australian hours, and we’re not going anywhere.

How can I start using Gordon for my salon?

Pick a plan and sign up — it takes about ten minutes. A few details, a quick payment, connect your Square account, and you’re handed Gordon’s number at the end. Forward your phone when you’re ready and he answers the next call. Not sure yet? Start with the demo: leave your details and we’ll text you his number, so you can call him just as your clients would.

Until we speak again…

Booked By Gordon — your AI receptionist for Square Appointments. Speak soon.