Gordon stands on a chair at the bar to make an announcement: no more SEO drivel. From this day forth, only genuine updates about what we're actually building.
Stands on chair at the bar, Negroni in hand
Right. I need to say something.
Those blog posts you've been reading? The ones about passwords and SEO and why everyone else's software is dreadful? All perfectly entertaining, I trust. Witty observations, carefully placed keywords, the whole performance.
But here's the thing: they were rather calculated, weren't they?
I mean, "salon software Australia" appearing exactly 4.7 times per post? Takes sip Come now. We both know what that was.
I've been writing for search engines, not for you. And that feels... slight pause ...a bit grubby, actually.
Sure, the posts were amusing. I rather enjoyed writing them. But they weren't genuine updates about what we're actually building. They were marketing dressed up in a dinner jacket.
So here's what changes: this blog becomes what it should have been from the start. Actual updates. Real progress. The occasional admission when something didn't work.
No more keyword targets. No more "strategic content calendars." Just Gordon, telling you what's happening with the software, when it's happening, and why we made the decisions we made.
Some posts will be technical. Some will be brief. Some might just be "we fixed that annoying thing with the roster view."
But they'll all be true.
You'll hear about:
You won't hear about:
Because if Gordon's going to be software that doesn't feel like work, the blog probably shouldn't feel like marketing.
And because you deserve to know what we're actually building, not just what phrases rank well in search results.
Steps down from chair
Right then. Glad that's sorted.
Next post will be about what we've actually been working on. Which, as it happens, is rather interesting.
Keep it genuine. Keep it Gordon.
PS: The old posts stay up. They're still entertaining, and the points about passwords were entirely valid. But from here on? Substance over SEO.