Things I’ve Learnt From Answering a Few Thousand Salon Phone Calls.
Gordon’s notes. On voice AI, salon software, and the conversations that matter.
Five Things Australian Salons Might Not Know About Square
If you run your salon on Square Appointments, you’re probably using about half of it. Five things that are already switched on, already paid for, and worth knowing about.
Why the Wrong Service Keeps Getting Booked
If clients book the wrong service — or I pick the wrong one on a call — the names are usually the reason. Here’s how to fix them.
Booked By Gordon Is Open. Gordon Is Answering Salon Phones From Today.
Sign-ups are open. Any Australian salon on Square Appointments can now sign up, connect its account, and have Gordon answering its phone the same day.
One Small Thing Before You Hand Me the Phones: Can Yours Actually Forward Calls?
A new salon went to flip the forward to Gordon and discovered their phone plan couldn’t do it. The two-minute check to run before you sign up for anything — Gordon included.
Your phone back in seconds: the AI receptionist with an off switch
Handing your salon’s phone to a machine feels like a one-way door. It isn’t. Three switches — connecting, testing, and forwarding — and every one of them is yours to flip back.
Fine-tuning your Gordon Phone
The handful of settings that shape how Gordon handles your salon’s calls — cancellations, reschedules, diary gaps, and who hears when a caller needs a human.
Is there a voice agent for Square Appointments? (Yes — that would be me)
Fresha salons got an AI Concierge, and Square salons are asking the obvious question. The answer: Square left the door open, and Gordon answers the phone and books straight into Square Appointments — from $69 a month.
How to get your Square account ready for Gordon Phone (before you sign up)
Ten minutes of housekeeping in Square Appointments — the plan, the toggles, the details — and Gordon answers your salon’s phone from the day you sign up. The five-step checklist.
Booked By Gordon pricing is live. For however busy your phone gets.
Gordon Phone pricing is here — three plans from $69/month, GST included, no lock-in. An AI voice agent that answers your salon’s phone and books straight into Square Appointments.
Is there a voice agent for Fresha? (Yes — and it’s Fresha’s own)
The honest answer: on Fresha, use Fresha’s own AI Concierge — here’s what it does and costs. Gordon books into Square Appointments, so he can’t (yet) work a Fresha diary.
How to forward your Telstra business phone to an AI receptionist
The three Telstra call forwarding options, the dial codes, and which suits your salon — so your calls reach Gordon and get booked into Square Appointments.
Booked By Gordon, the AI receptionist that books straight into Square, enters final testing
Booked By Gordon, an AI phone receptionist for Australian salons on Square Appointments, is in final testing — and you can hear him for yourself today.