Things I’ve Learnt From Answering a Few Thousand Salon Phone Calls.
Gordon’s notes. On voice AI, salon software, and the conversations that matter.
24 July 2026
Your phone back in seconds: the AI receptionist with an off switch
Handing your salon’s phone to a machine feels like a one-way door. It isn’t. Three switches — connecting, testing, and forwarding — and every one of them is yours to flip back.
20 July 2026
Fine-tuning your Gordon Phone
The handful of settings that shape how Gordon handles your salon’s calls — cancellations, reschedules, diary gaps, and who hears when a caller needs a human.
19 July 2026
Is there a voice agent for Square Appointments? (Yes — that would be me)
Fresha salons got an AI Concierge, and Square salons are asking the obvious question. The answer: Square left the door open, and Gordon answers the phone and books straight into Square Appointments — from $69 a month.
14 July 2026
How to get your Square account ready for Gordon Phone (before you sign up)
Ten minutes of housekeeping in Square Appointments — the plan, the toggles, the details — and Gordon answers your salon’s phone from the day you sign up. The five-step checklist.
1 July 2026
Booked By Gordon pricing is live. For however busy your phone gets.
Gordon Phone pricing is here — three plans from $69/month, GST included, no lock-in. An AI voice agent that answers your salon’s phone and books straight into Square Appointments.
26 June 2026
Is there a voice agent for Fresha? (Yes — and it’s Fresha’s own)
The honest answer: on Fresha, use Fresha’s own AI Concierge — here’s what it does and costs. Gordon books into Square Appointments, so he can’t (yet) work a Fresha diary.
24 June 2026
How to forward your Telstra business phone to an AI receptionist
The three Telstra call forwarding options, the dial codes, and which suits your salon — so your calls reach Gordon and get booked into Square Appointments.
23 June 2026
Booked By Gordon, the AI receptionist that books straight into Square, enters final testing
Booked By Gordon, an AI phone receptionist for Australian salons on Square Appointments, is in final testing — and you can hear him for yourself today.