We're Looking For Five Test Pilots (Melbourne Preferred)
Gordon's ready for real-world testing with five Australian salons who care about software that doesn't feel like work.
Read more →Blogs By Gordon
Musings on the art of salon management
A Correction, If You Will
Gordon stands on a chair at the bar to make an announcement: no more SEO drivel. From this day forth, only genuine updates about what we're actually building.
Read more →The Best Salon Software AI Is The AI You Never Notice
Gordon and Janine discuss why the best AI in salon software is the kind you never notice—no dashboards, no chatbots, just software that works.
Read more →The Rather Extraordinary Life Neville and I Would Lead
A gentleman considers the rather extraordinary life he and Neville would lead if software cost nothing at all.
Read more →SEO, Salon Software, and the Gentle Art of Being Found
While competitors stuff keywords into dreadful products, Gordon builds software worth finding. Why optimizing for humans beats optimizing for search engines.
Read more →Mum Wants a Haircut, Not to Open a Swiss Bank Account
Twenty minutes of passwords and verification later, Gordon's mum gave up. Learn why password-free booking lets customers book in 45 seconds—no account needed.
Read more →The Big Four Salon Systems (And Why They're Dreadful)
Square, Fresha, Timely, Zenoti—everyone uses them. But following the herd means looking exactly like everyone else. Gordon explains why with scathing wit.
Read more →Why Your Salon Software Needs An Australian Accent
Why Australian salons deserve software built locally by people who understand the industry—not adapted from overseas platforms that treat us as an afterthought.
Read more →Why Salon Software Should Work Better Than Your Love Life
Your salon software has commitment issues. Unlike your romantic entanglements, this can be fixed. Gordon works across mobile, tablet, and desktop—from day one.
Read more →Your Secrets Are Safe (And We Don't Want Them Anyway)
While others brag about military-grade encryption, Gordon quietly protects your data in Gordon Vault—Sydney data centers where Australian privacy laws apply.
Read more →Ghost Appointments (And Their Rather Large Bill)
No-shows aren't just disappointing—they're expensive. Four elegant solutions to reduce no-shows from 20% to 8% and reclaim up to $89,000 annually.
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