Relax. Gordon’s got this.

The calls you can’t get to, Gordon answers — booking, moving and cancelling in Square Appointments, all sorted before the caller hangs up. That’s one less thing on your plate.

Gordon, in a navy waistcoat, raising a glass of red wine beside a golden platter of cheese, figs and grapes.

Everything Gordon handles on a call.

Takes the booking. The call you can’t afford to miss — someone wants in. Gordon checks your live Square Appointments diary, finds a slot that genuinely exists, and books it on the spot. Staff member, service, time, confirmed before they hang up. Not a request for later, not a note left by the till.

Moves and cancels. Most calls to a salon aren’t new bookings — they’re changes. A client needs to push Saturday’s colour to next week, or call it off. Gordon finds the new time, updates Square Appointments, and frees the old slot for the next caller. Your diary stays right, with no double-bookings.

Signs up new clients. A first-time caller shouldn’t end up as a scribble on a sticky note. Gordon takes their details and creates a proper client record in Square Appointments — name, number, the lot — so their first booking and your records start clean.

Answers the questions. Not every call is a booking. Are you open Sunday? Do you do balayage? How long does a half-head of foils take? Where are you? Gordon answers from your real setup — your hours, services and details — so callers get it right the first time.

Takes a message. When a call is for a person, not the diary — a note for a stylist, a “running ten minutes late” — Gordon takes it down properly and makes sure it reaches you, with who said it and what they need.

Hands it to you. Some calls are yours to make. Gordon doesn’t wing it — he takes the details, tags it Action Required, and passes it straight over, so it lands in your follow-ups and your client never has to call twice.

Catches the calls you can’t. Your phone rings first — Gordon only picks up when no one’s free to. The Saturday rush, the after-hours ring, the lunchtime nobody’s there to grab: that’s when he steps in. No voicemail, no flashing red light.

In case you're wondering 🤔

Can an AI really answer my salon’s phone?

Yes — that’s exactly what Gordon does. He picks up when you can’t, talks with callers naturally, and takes care of the booking then and there.

What kinds of calls can Gordon handle?

The everyday ones that fill a salon’s phone — new bookings, moving and cancelling appointments, signing up first-time clients, questions about your hours and services, and messages for a stylist. The handful that genuinely need you, he hands straight over.

Can he deal with more than one thing in a single call?

Yes. A caller might ask if you’re open Saturday, then book once they hear you are — Gordon follows the conversation wherever it goes and sorts the lot before they hang up.

What does Gordon sound like to a caller?

Calm, warm and unhurried — a receptionist who clearly knows your salon, not a robot reading a script. Most callers just feel like they’ve reached a salon that has its act together.

What if a call needs a human?

Gordon knows when to step aside. He takes the details, tags it Action Required, and hands it straight to you in your follow-ups — so nothing’s guessed and your client never has to call twice.

Hear it for yourself.

Call Gordon like a client would. Book an appointment, move it, ask him anything — and see how he holds up.

Give Gordon a call