Gordon Phone. The calls you can’t get to, answered.

When nobody can get to the phone, Gordon answers it — and books, moves and cancels straight into your diary before the caller hangs up. An optional add-on to Booked By Gordon.

Give Gordon a Call

Gordon, in a dark suit, listening attentively on a red telephone.

Everything Gordon handles on a call.

Bookings. Changes. New clients. Questions. Messages.

Takes the booking. The call you can’t afford to miss — someone wants in. Gordon checks your live diary, finds a slot that genuinely exists, and books it on the spot. Staff member, service, time, confirmed before they hang up. Not a request for later, not a note left by the till.

Moves and cancels. Most calls to a salon aren’t new bookings — they’re changes. A client needs to push Saturday’s colour to next week, or call it off. Gordon finds the new time, updates the diary, and frees the old slot for the next caller. No double-bookings.

Signs up new clients. A first-time caller shouldn’t end up as a scribble on a sticky note. Gordon takes their details and creates a proper client record — name, number, the lot — so their first booking and your records start clean.

Answers the questions. Not every call is a booking. Are you open Sunday? Do you do balayage? How long does a half-head of foils take? Gordon answers from your real setup — your hours, services and details — so callers get it right the first time.

Takes a message. When a call is for a person, not the diary — a note for a stylist, a “running ten minutes late” — Gordon takes it down properly and makes sure it reaches you, with who said it and what they need.

Catches the calls you can’t. Your phone rings first — Gordon only picks up when no one’s free to. The Saturday rush, the after-hours ring, the lunchtime nobody’s there to grab: that’s when he steps in. No voicemail, no flashing red light.

Nothing happens behind your back.

Who rang, when, how long, and how it went. Every call Gordon answers lands in your list, tagged so you can read the whole day at a glance — Booking, New Client, Cancelled, Message, or Action Required.

If the phone rang, it’s there.

Gordon's call list — every call he answered, tagged at a glance.

See exactly what Gordon did.

Tap any call and Gordon shows his working — the facts of what changed in your diary, not a vague summary.

A booking? Client, service, stylist, time. A booking moved? The old slot and the new, side by side. A cancellation? Logged, with who and when. A new client? Created and saved to your client list.

Call detail showing what Gordon did — a booking made, spelled out in full.

Read every word.

The whole conversation, word for word, just as it happened. It’s the one thing an answering machine could never give you — not a message about the call, but the call itself.

Don’t take Gordon’s word for it. Read his words.

The full transcript of a call between Gordon and a caller.

Gordon knows when to hand it over.

When a call belongs with you — a message for a stylist, a client running late — Gordon takes the details, tags it Action Required, and drops it into your Follow-ups with a quiet red badge. A notification reaches your phone the moment it lands, so you know there’s something waiting.

You read it, do what’s needed, and mark it resolved. Your client never has to call twice.

The Follow-ups queue, with a message tagged Action Required waiting for attention.

Your phone, your rules.

Your phone rings first. Gordon only picks up if no one answers — after a few rings, or when the line’s busy. If you’re free to grab it, you grab it.

Keep your number. Your clients keep ringing the number they know. You forward the calls nobody answers — or every call, if you prefer — to Gordon.

Take it back in seconds. Undo the forward any time and the phone is yours again. Nothing about your diary changes.

Give Gordon a call. You’ll soon know if he’s right for your salon.

Call our demo salon the way a client would — make a booking, move it, ask about the hours — and see how he holds up.

Leave your details and we’ll text you his number right away.

Gordon Phone is an optional add-on to any plan — see the plans.

Gordon’s number is on its way to your phone. Give him a call — he’s expecting you.

In case you’re wondering…

Is Gordon Phone included in my plan?

No — it’s an optional add-on you can switch on with any plan. Book a time to chat and we’ll talk you through it.

Can I hear Gordon before I decide?

Of course. Leave your details and we’ll text you the number of our demo salon — ring it the way a client would and see how he holds up.

Can an AI really answer my salon’s phone?

Yes — that’s exactly what Gordon does. He picks up when you can’t, talks with callers naturally, and takes care of the booking then and there.

What kinds of calls can Gordon handle?

The everyday ones that fill a salon’s phone — new bookings, moving and cancelling bookings, signing up first-time clients, questions about your hours and services, and messages for a stylist. The handful that genuinely need you, he hands straight over.

Can he deal with more than one thing in a single call?

Yes. A caller might ask if you’re open Saturday, then book once they hear you are — Gordon follows the conversation wherever it goes and sorts the lot before they hang up.

What does Gordon sound like to a caller?

Calm, warm and unhurried — a receptionist who clearly knows your salon, not a robot reading a script. Most callers just feel like they’ve reached a salon that has its act together.

Do I need a new phone number?

No. Your clients keep ringing the number they know. You forward the calls nobody answers — or every call, if you prefer — to Gordon, and you can undo it any time.

Gordon looks after the phone. You look after the salon.

Every call accounted for, every action in plain sight, every word on the record — and anything that needs a human handed straight to you. Gordon Phone is an optional add-on to any plan.

Try Gordon